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Creative formats

These are the numbers the network actually enforces on upload, read from the same catalogue the creative studio validates against.

Standard static image

image

The workhorse unit. 16:9 is preferred; 4:3 and 1:1 are accepted and cropped by the widget, not by us.

Recommended
1200×674
Minimum
400×350
Aspect ratios
16:9, 4:3, 1:1
File types
JPEG, JPG, PNG, BMP, WEBP
Max size
2.5 MB
Headline
60 recommended, 150 max

Square image

square

Used by list and strip layouts, and by any placement showing four or more columns.

Recommended
1080×1080
Minimum
150×150
Aspect ratios
1:1
File types
JPEG, JPG, PNG, BMP, WEBP
Max size
2.0 MB
Headline
60 recommended, 150 max

Motion ad (looped)

motion

Autoplays muted and loops. Must read as an image if autoplay is blocked, so supply a poster.

Recommended
1067×600
Minimum
400×350
Aspect ratios
16:9, 1:1
File types
MP4, MOV, GIF, WEBM
Max size
50.0 MB · GIF 5.0 MB
Duration
0–15s
Headline
60 recommended, 150 max

Native video

video

Click-to-watch by default. 6-30s performs best; anything longer is usually abandoned before the CTA.

Recommended
1067×600
Minimum
640×360
Aspect ratios
16:9
File types
MP4, MOV, WEBM
Max size
50.0 MB
Duration
6–30s
Headline
60 recommended, 150 max

Carousel

carousel

Each card carries its own headline and landing URL. Card headlines are shorter because they sit under a narrower image.

Recommended
1200×674
Minimum
400×350
Aspect ratios
16:9, 1:1
File types
JPEG, JPG, PNG, WEBP
Max size
2.5 MB
Cards
2–10
Headline
45 recommended, 80 max

App install

app_install

Requires a 1:1 app icon. Rating and install count render as an overlay on the media.

Recommended
1200×674
Minimum
400×350
Aspect ratios
16:9, 1:1
File types
JPEG, JPG, PNG, WEBP
Max size
2.5 MB
Headline
45 recommended, 80 max
Brand logo
required, 1:1

Calls to action

Presets are benchmarked across the network, so their performance is comparable between campaigns. Custom text is allowed — it simply has no benchmark to compare against.

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Two rules worth knowing before you design
  • Headlines over 60 characters risk being cut off on mobile devices.
  • Brand logos should be 1:1, at least 120×120, with a transparent background — a solid one shows as a visible box on a publisher's page.