Native advertising network
AdXads places native units in editorial content and prices every pricing model against the same expected value, so a brand campaign and a performance campaign compete on what they are actually worth per thousand impressions — not on which model the network prefers.
A CPC bid is worth its click price multiplied by the chance of a click. A CPA bid is worth its payout multiplied by the chance of a click and then of a conversion. Reduce all three to expected revenue per thousand impressions and they are directly comparable.
bidPays for attention. Billed on a viewable impression — 50% of pixels for one continuous second — never on a served one.
bid × pCTR × 1000Pays for interest. The click-through estimate is smoothed from the creative's own history, its category, the device and the placement.
bid × pCTR × pCVR × 1000Pays for outcomes. Conversions arrive on a signed postback carrying the click id, and are deduplicated by your order id.
The winner pays what it needed to beat the runner-up, not its full bid. Bidding your true value is therefore the sensible strategy, and a quiet auction does not quietly cost you more.
Invalid traffic is the whole economics of a native network. Ours is scored in six layers before a single impression is charged, and a risky impression is not silently billed at a discount — it is scored, and the score decides whether it serves, bills, pays the publisher, or returns nothing at all.
Datacentre and hosting ASNs, declared bots, per-IP and per-subnet rate limits, and requests from a site that never registered the placement.
Geometry the browser reports: a unit with no pixels, hidden by CSS, stacked off-screen, in a background tab, or one that re-renders itself without a navigation.
Clicks with no matching impression, clicks faster than a human hand, repeated clicks from one device, and conversions timed to precede their own click.
Invisible slots, decoy creatives and trap links that a person cannot see or reach. Anything that interacts with them labels itself.
Rules are data, not code: every threshold is versioned and editable, so a false positive is corrected in minutes rather than in a release.
Advertisers and publishers each have their own dashboard.